Case Studies

Establishment and development of a joint venture in Asia


  • Establishment and development of a joint venture to serve global customers from local production in Pakistan

Industry/ Function / Environment / Expert

  • Packaging Industry
  • M&A Manager, CEO
  • Set-up and development of a JV
  • Management of the M&A project, in particular company analysis and valuation, investment and business planning, human resources planning, sustainability programme, JV contract
  • Leading the JV as CEO, building the management team, creating a corporate identity and defining key business practices
  • Development of sales strategy and portfolio management
  • Introduction of innovation management for packaging
  • Qualification of key products (carton) with global customers
  • Optimisation of packaging site tasks/capacities
  • Establishment of a project team for plant modernisation and construction of a biomass power plant and a wastewater treatment plant
  • Establishment/expansion of supply chains for fibres (waste paper, straw)
  • Planning and implementation of a sustainability programme for production and supply chains
  • Coordination of the country organisations/HR departments and ensuring a regular and trouble-free process of staff reduction
  • JV fully operational with defined procedures
  • Increase production capacity and plant efficiency
  • Qualification of key products for global customers
  • Independence of energy supply through biomass power plant
  • Increased turnover and profit
  • Audited supply chains
  • Innovative and profitable packaging products
  • Partner 1: European manufacturer of wood fibre-based materials (10 billion euros turnover) Partner 2: local market leader in Pakistan
  • JV: turnover: 160 million USD, 850 employees in two locations (Karachi, Lahore)
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