Realignment of special machines and pricing

Task

  • Return on sales in stagnating niche should lead to rising EBIT through new market approaches with new sales strategy

Industry/ Function / Expert

  • Special machinery
  • Interim sales management/business development
  • Strategy and Financing Dipl.-Ing. Nico Pohlmann
  • Benchmark analysis via SWOT prepared with approaches for further strategies of company orientation prepared
  • Price and discount structure compared with competitors and redefined
  • Market survey and cold acquisition in a growth market for similar products or machines were carried out
  • Offer and pricing structure were improved
  • Concept of the machines adapted for the new market
  • Marketing tools for the new corporate strategy were created
  • Sales pipeline was set up
  • Increase in supply volume by > 30%
  • Secured financing for the realignment through an investment bank as a silent partner