Skip to content
+49 40 8000 845 92
|
kontakt@fup-ag.com
YouTube
LinkedIn
Xing
Twitter
Facebook
Instagram
For Customers
Consulting
Consultant request
Interim Management
Expert request
Project management
Business Transformation
Digital Transformation
Reorganisation & Turnaround
Industry expertise
Marketing & Sales
Product & Innovation
Supply Chain
IT, ERP & SAP
Controlling & Finance
Case Studies
Your Customer Contact
Career
Experts & Associate Partners
Become Associate Partner/Expert
We are looking for
F&P Academy
Young Professionals
News
Young Executives
Your candidate contact
About us
F&P
Industries
Experts
Company presentation
Downloads
Impressions of F&P
Cooperation partner
Newsroom
News
Blog
Newsletter
Contact
Contact
Karlsruhe / Ettlingen
Düsseldorf
Partner locations
English
German
Search for:
You're here
:
Home
>
Case Studies
>
Realignment of special machines and pricing
Case Studies
Realignment of special machines and pricing
Expert:
Dipl.-Ing. Nico Pohlmann
Task
Return on sales in stagnating niche should lead to rising EBIT through new market approaches with new sales strategy
Industry/ Function
Special machinery
Interim sales management/business development
Strategy and Financing
Implementation
Benchmark analysis via SWOT prepared with approaches for further strategies of company orientation prepared
Price and discount structure compared with competitors and redefined
Market survey and cold acquisition in a growth market for similar products or machines were carried out
Offer and pricing structure were improved
Concept of the machines adapted for the new market
Marketing tools for the new corporate strategy were created
Sales pipeline was set up
Result
Increase in supply volume by > 30%
Secured financing for the realignment through an investment bank as a silent partner
Share
Dipl.-Ing. Nico Pohlmann
Senior Partner
+49 40 8000 845 92
pohlmann@fup-ag.com
Go to Expert Profile
Go to Top