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Karlsruhe / Ettlingen
Düsseldorf
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Expertise
Business Transformation
Digital Transformation
Reorganisation & Turnaround
Sales
Product Innovation and Product Management
Supply Chain
IT
Finance
Interim Management
Quick Scan
Industries
Consumer Goods, FMCG, Consumer Electronics
Retail & Trade: Drugstores, Electric, Fashion, DIY
Automotive, Supplier Industry
Food Industry
Private Equity, Associated Companies
Machinery & Plant Engineering
Paper Industry, Packaging Industry
Health Care & Life Sciences
Energy Industry, Solar Industry
Case Studies
News & Events
News
Reinforcement of the F&P team with 2 new Associate Partners as of Q4/2023
Anniversary: 20 years of DDIM and 15 years of F&P AG
Reinforcement of the F&P team with 2 new Associate Partners as of Q3/2023
Events
DDIM Annual Congress // Düsseldorf 2024
Transformation Conference // 2024 at the SRH University of Applied Sciences Heidelberg
DDIM.regional Hamburg // 2024
Blog
New adjustments in the StaRUG. What does this mean for management?
The debt cut
Why trust and meaningfulness are the supreme disciplines of every business transformation
Team
Management Team
Experts
F&P Academy
Impressions of F&P
Event Videos
Publications
Cooperation partner
Career
Career
Experts
Associate partner
Young Professionals
Young Executives
Contact
Contact
Karlsruhe / Ettlingen
Düsseldorf
Experts
Case Studies
Realignment of special machines and pricing
Expert:
Dipl.-Ing. Nico Pohlmann
Task
Return on sales in stagnating niche should lead to rising EBIT through new market approaches with new sales strategy
Industry/ Function
Special machinery
Interim sales management/business development
Strategy and Financing
Implementation
Benchmark analysis via SWOT prepared with approaches for further strategies of company orientation prepared
Price and discount structure compared with competitors and redefined
Market survey and cold acquisition in a growth market for similar products or machines were carried out
Offer and pricing structure were improved
Concept of the machines adapted for the new market
Marketing tools for the new corporate strategy were created
Sales pipeline was set up
Result
Increase in supply volume by > 30%
Secured financing for the realignment through an investment bank as a silent partner
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Dipl.-Ing. Nico Pohlmann
Senior Partner
+49 40 8000 845 92
pohlmann@fup-ag.com
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