Product Development Strategy
When a company wants to develop a new product, it proceeds in different steps:
- Idea collection and planning
- Concept development and design
- Implementation and market launch
When you launch a new product, it is usually a big project and a good interaction of different factors is necessary. Professional help is often needed.
Processes and leadership
This requires stable, coordinated processes, motivating and inspiring leadership as well as constantly new ideas, knowledge of methods and a high willingness to cooperate. This also includes cooperation with external experts who can very quickly transfer new technologies into suitable solutions. This is an enormously important topic in connection with the pressure to innovate from the digitalisation toolbox.
Efficiency in development – using F&P interim managers
In economically difficult times, the demands on new product developments increase to a particular extent, because the innovative power must not be allowed to diminish towards the market and, on the other hand, the project work must be carried out in a highly efficient manner. Interim managers from F&P Executive Solutions AG take on this challenge, as they are used to working functionally across divisions, bring in methodological knowledge and, as experienced managers, are able to meet all requirements.
Focus also on customer expectations
There should be no new developments based on specifications that arise solely from the company’s considerations. Market analyses and a summary of the customer’s expectations should be carried out beforehand. This is the basis for the specifications. Other new developments are based solely on specifications that come entirely from the customer.