{"id":61865,"date":"2020-11-26T15:18:11","date_gmt":"2020-11-26T14:18:11","guid":{"rendered":"https:\/\/www.fup-ag.com\/case-studies\/reorganisation-und-wachstum-als-interim-cso\/"},"modified":"2022-04-01T17:22:12","modified_gmt":"2022-04-01T15:22:12","slug":"reorganisation-and-growth-as-interim-cso","status":"publish","type":"case-study","link":"https:\/\/www.fup-ag.com\/en\/case-studies\/reorganisation-and-growth-as-interim-cso\/","title":{"rendered":"Reorganisation and growth as interim CSO"},"content":{"rendered":"<h2>Task<\/h2>\n<ul>\n<li>Management of the entire market area of the company, sales, marketing, service and subsidiaries<\/li>\n<li>Reorganisation of the area of responsibility and the company as a whole<\/li>\n<li>Definition of new business areas, diversification and mobilisation of growth<\/li>\n<\/ul>\n<h2>Industry\/ Function \/ Environment<\/h2>\n<ul>\n<li>Automotive<\/li>\n<li>CSO and CMO<\/li>\n<\/ul>\n<ul>\n<li>Reorganisation of sales, division into two business units (OEM and Retail)<\/li>\n<li>Reorganisation and professionalisation of the marketing department<\/li>\n<li>Establishment of a product management department within the company, dovetailing of the department with technical sales and development<\/li>\n<li>Redevelopment of the entire organisational structure and procedures<\/li>\n<li>Internationalisation of the company and establishment of new efficient team structures<\/li>\n<li>Development of a product offensive in the business areas of energy, heating and air-conditioning technology<\/li>\n<\/ul>\n<ul>\n<li>Increase in company growth by 15% p.a.<\/li>\n<li>Profitabilisation of the business, significant increase in EBITDA to over 20% p.a.<\/li>\n<li>Increase in new product launches in all product segments. Sales share of NPD&#8217;s recently at 15% of total sales.<\/li>\n<\/ul>\n<ul>\n<li>Leading supplier of heating and air conditioning technology in motorhome and caravan industry<\/li>\n<li>World&#8217;s leading brand company in caravanning with a brand awareness of 95% in the main target group<\/li>\n<li>Company with production facilities in Germany, Sweden and UK. Sales companies in UK, Italy, USA and two further manufacturing subsidiaries<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Task Management of the entire market area of the company, sales, marketing, service and subsidiaries Reorganisation of the area of responsibility and the company as a whole Definition of new business areas, diversification and mobilisation of growth Industry\/ Function \/ Environment Automotive CSO and CMO Reorganisation of sales, division into two business units (OEM and [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":59715,"menu_order":1,"template":"","categories":[],"expertise":[],"service":[],"industry":[],"type-case-study":[],"class_list":["post-61865","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/case-study\/61865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/types\/case-study"}],"author":[{"embeddable":true,"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/users\/15"}],"version-history":[{"count":0,"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/case-study\/61865\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/media\/59715"}],"wp:attachment":[{"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/media?parent=61865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/categories?post=61865"},{"taxonomy":"expertise","embeddable":true,"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/expertise?post=61865"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/service?post=61865"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/industry?post=61865"},{"taxonomy":"type-case-study","embeddable":true,"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/type-case-study?post=61865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}