{"id":63601,"date":"2022-03-08T15:56:39","date_gmt":"2022-03-08T14:56:39","guid":{"rendered":"https:\/\/www.fup-ag.com\/case-studies\/go-to-market-strategie\/"},"modified":"2022-04-02T14:22:30","modified_gmt":"2022-04-02T12:22:30","slug":"go-to-market-strategy","status":"publish","type":"case-study","link":"https:\/\/www.fup-ag.com\/en\/case-studies\/go-to-market-strategy\/","title":{"rendered":"Go-to-market strategy in the food industry"},"content":{"rendered":"<h2>Task<\/h2>\n<div>\n<ul>\n<li>\n<div>Growth strategy from analysis to implementation plan<\/div>\n<\/li>\n<li>\n<div>Evaluation of market segmentation<\/div>\n<\/li>\n<li>\n<div>Focus on German market<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<h2>Industry\/ Function \/ Environment<\/h2>\n<div class=\"O0\">\n<div class=\"O0\">\n<div class=\"O0\">\n<ul>\n<li class=\"O0\">Food<\/li>\n<li class=\"O0\">Consultant<\/li>\n<li class=\"O0\">Go-to-market strategy<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<ul>\n<li>\n<div>Analysis of market situation and strategy as basis for stringent project plan<\/div>\n<\/li>\n<li>\n<div>Development of a clear picture of the product range<\/div>\n<\/li>\n<li>\n<div>Definition of market assortment in the confectionery segment<\/div>\n<\/li>\n<li>\n<div>Growth through different seasonal product groups<\/div>\n<\/li>\n<\/ul>\n<div class=\"O0\">\n<div class=\"O0\">\n<div class=\"O0\">\n<ul>\n<li class=\"O0\">Go-to-market strategy developed along the customer shopping path<\/li>\n<li class=\"O0\">Creation of top 3 measures within a realisation period of 24 months<\/li>\n<li class=\"O0\">Establishment of a German branch network with a franchise system<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<p> On request <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Task Growth strategy from analysis to implementation plan Evaluation of market segmentation Focus on German market Industry\/ Function \/ Environment Food Consultant Go-to-market strategy Analysis of market situation and strategy as basis for stringent project plan Development of a clear picture of the product range Definition of market assortment in the confectionery segment Growth through [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":63351,"menu_order":0,"template":"","categories":[],"expertise":[],"service":[],"industry":[],"type-case-study":[],"class_list":["post-63601","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/case-study\/63601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/types\/case-study"}],"author":[{"embeddable":true,"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/users\/17"}],"version-history":[{"count":0,"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/case-study\/63601\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/media\/63351"}],"wp:attachment":[{"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/media?parent=63601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/categories?post=63601"},{"taxonomy":"expertise","embeddable":true,"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/expertise?post=63601"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/service?post=63601"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/industry?post=63601"},{"taxonomy":"type-case-study","embeddable":true,"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/type-case-study?post=63601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}