{"id":65603,"date":"2023-01-06T12:53:07","date_gmt":"2023-01-06T11:53:07","guid":{"rendered":"https:\/\/www.fup-ag.com\/?page_id=15603"},"modified":"2023-01-06T12:52:01","modified_gmt":"2023-01-06T11:52:01","slug":"customer-contribution-margin","status":"publish","type":"case-study","link":"https:\/\/www.fup-ag.com\/en\/case-studies\/customer-contribution-margin\/","title":{"rendered":"Customer contribution margin accounting"},"content":{"rendered":"<h2>Task definition<\/h2>\n<div>\n<ul>\n<li class=\"lmt__translations_as_text__item\">Clarification of the causes for the declining margin over the years<\/li>\n<li class=\"lmt__translations_as_text__item\">Creation of transparency for countermeasures<\/li>\n<\/ul>\n<\/div>\n<h2>Industry \/ Function \/ Environment<\/h2>\n<div class=\"O0\">\n<div class=\"O0\">\n<ul>\n<li class=\"O0\">\n<div class=\"O0\">SME, Wholesale\/Logistics<\/div>\n<\/li>\n<li class=\"O0\">\n<div class=\"O0\">Interim CFO<\/div>\n<\/li>\n<li class=\"O0\">\n<div class=\"O0\">Vacancy bridging<\/div>\n<\/li>\n<li class=\"O0\">\n<div class=\"O0\">Dipl.- Kfm. Frank Wedekind<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>Situation:<\/p>\n<ul>\n<li>Company with strong sales development and at the same time declining margin for years<\/li>\n<\/ul>\n<p>Measures:<\/p>\n<ul>\n<li>Formation of a cross-functional project team from IT\/BI, accounting, controlling and sales<\/li>\n<li>Analysis of the existing data landscape in the ERP and accounting system<\/li>\n<li>Reconciliation of sales and financial requirements for controlling purposes<\/li>\n<li>Development of the target picture for customer contribution margin accounting<\/li>\n<li>Process adaptation for differentiated data collection and data preparation and its implementation<\/li>\n<li>Change management for finance and sales<\/li>\n<\/ul>\n<ul>\n<li>Improvement of data collection, data preparation and data quality for sales management<\/li>\n<li>Establishment of an extended BI\/DWH environment as a data basis for customer contribution margin accounting<\/li>\n<li>Establishment of a meaningful customer contribution margin calculation (online, daily updated, benchmark, customer portfolios, country portfolios, etc.)<\/li>\n<li>Identification of customer-specific margin-influencing starting points (special bonuses, discounts, credit notes, goodwill, freight costs, distribution costs, etc.)<\/li>\n<li>Identification and reduction of loss-making customer relationships<\/li>\n<\/ul>\n<ul>\n<li>SME, wholesale\/logistics<\/li>\n<li>Customer portfolio: B2B large customers with own department and furniture stores as well as DIY stores<\/li>\n<li>Product portfolio: Gifts and home accessories<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Task definition Clarification of the causes for the declining margin over the years Creation of transparency for countermeasures Industry \/ Function \/ Environment SME, Wholesale\/Logistics Interim CFO Vacancy bridging Dipl.- Kfm. Frank Wedekind Situation: Company with strong sales development and at the same time declining margin for years Measures: Formation of a cross-functional project team [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":65605,"menu_order":0,"template":"","categories":[],"expertise":[53286,53323,53288,53320,53332],"service":[],"industry":[53268,53233,53270],"type-case-study":[],"class_list":["post-65603","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","expertise-business-transformation-en","expertise-efficiency-increase","expertise-finance-en","expertise-treasury","expertise-treasury-and-financing","industry-it-logistics-other","industry-it-logistik-sonstige","industry-trade-retail"],"_links":{"self":[{"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/case-study\/65603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/types\/case-study"}],"author":[{"embeddable":true,"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":0,"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/case-study\/65603\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/media\/65605"}],"wp:attachment":[{"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/media?parent=65603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/categories?post=65603"},{"taxonomy":"expertise","embeddable":true,"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/expertise?post=65603"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/service?post=65603"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/industry?post=65603"},{"taxonomy":"type-case-study","embeddable":true,"href":"https:\/\/www.fup-ag.com\/en\/wp-json\/wp\/v2\/type-case-study?post=65603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}