Task
- Development of launch strategies
- Establishing channel-specific sales concepts for top 3 customers (business development sales)
- Finding cooperation partners for two-tier sales
Industry/ Function / Environment / Expert
- Food
- Business Development Consultant
- Innovation and Growth
- Leveraging corporate expertise in the international snack market
- Introducing niche strategy as category driver in Germany
- Marketing and distribution concept for the Germany business unit
- Diversifying product range and distribution channels for new target groups
- Develop channel-specific sales concepts for distribution, placement, promotion, pricing strategies
- Growth strategy in view of sales, profit, distribution opportunities
- SWOT analysis of future prospects and market acceptance
- Identification of strategic business areas
Upon request