Task

  • Development of launch strategies
  • Establishing channel-specific sales concepts for top 3 customers (business development sales)
  • Finding cooperation partners for two-tier sales

Industry/ Function / Environment / Expert

  • Food
  • Business Development Consultant
  • Innovation and Growth
  • Leveraging corporate expertise in the international snack market
  • Introducing niche strategy as category driver in Germany
  • Marketing and distribution concept for the Germany business unit
  • Diversifying product range and distribution channels for new target groups
  • Develop channel-specific sales concepts for distribution, placement, promotion, pricing strategies
  • Growth strategy in view of sales, profit, distribution opportunities
  • SWOT analysis of future prospects and market acceptance
  • Identification of strategic business areas

Upon request

Dipl.-Kfm. (FH) Martin Pötter

Associate Partner

+49 179 3985621 poetter@fup-ag.com