+49 40 8000 845 92kontakt@fup-ag.com
Case Studies

Business development as a consultant

Task

  • Development of launch strategies
  • Establishing channel-specific sales concepts for top 3 customers (business development sales)
  • Finding cooperation partners for two-tier sales

Industry/ Function / Environment / Expert

  • Food
  • Business Development Consultant
  • Innovation and Growth

  • Leveraging corporate expertise in the international snack market
  • Introducing niche strategy as category driver in Germany
  • Marketing and distribution concept for the Germany business unit
  • Diversifying product range and distribution channels for new target groups
  • Develop channel-specific sales concepts for distribution, placement, promotion, pricing strategies

  • Growth strategy in view of sales, profit, distribution opportunities
  • SWOT analysis of future prospects and market acceptance
  • Identification of strategic business areas

Upon request

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+49 40 8000 845 92

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