Trade is change
The needs of customers are constantly changing. As a result, retailers are also forced to continuously evolve and respond to trends. No other industry is as exposed to the pressure of change as retail. The emergence of online stores, for example, has had a massive impact on retail. Buying products over the Internet has become a social standard, whether it’s fashion, drugstore items or a new tablet, everything can be ordered quickly and easily with just one click to your doorstep. In this online ordering process, customers value intuitive usability, accessible payment functions and fast delivery. Companies that can’t keep up with this high level of service orientation are feeling the pinch.