Consumer goods, FMCG & Consumer Electronics
More and more consumers are attaching importance to sustainable products, a transparent supply chain and CO2-saving production. The consumer goods industry is particularly affected by this trend: Production processes must be rethought, packaging must be recyclable, and employees must be paid fairly.
Artificial intelligence and data analysis
In addition, consumer goods are becoming increasingly personalized. Consumers want tailored products that meet their individual needs. In this area, companies are increasingly relying on artificial intelligence and data analytics to provide personalized recommendations,
offer individual product options and create personalized user experiences. This builds closer customer loyalty and increases customer satisfaction. Sustainability and personalization are two topics that reflect consumer needs and expectations.
To remain competitive in this rapidly changing market, managers in the consumer goods industry must be able to develop new products and business models to meet customers’ needs.
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