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Go-to-market strategy in the food industry
Case Studies
Go-to-market strategy in the food industry
Task
Growth strategy from analysis to implementation plan
Evaluation of market segmentation
Focus on German market
Industry/ Function / Environment
Food
Consultant
Go-to-market strategy
Project description
Analysis of market situation and strategy as basis for stringent project plan
Development of a clear picture of the product range
Definition of market assortment in the confectionery segment
Growth through different seasonal product groups
Result
Go-to-market strategy developed along the customer shopping path
Creation of top 3 measures within a realisation period of 24 months
Establishment of a German branch network with a franchise system
Customer Reference
On request
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