Case Studies

Go-to-market strategy in the food industry

Task

  • Growth strategy from analysis to implementation plan
  • Evaluation of market segmentation
  • Focus on German market

Industry/ Function / Environment

  • Food
  • Consultant
  • Go-to-market strategy
  • Analysis of market situation and strategy as basis for stringent project plan
  • Development of a clear picture of the product range
  • Definition of market assortment in the confectionery segment
  • Growth through different seasonal product groups
  • Go-to-market strategy developed along the customer shopping path
  • Creation of top 3 measures within a realisation period of 24 months
  • Establishment of a German branch network with a franchise system

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