Task
- Growth strategy from analysis to implementation plan
- Evaluation of market segmentation
- Focus on German market
Industry/ Function / Environment
- Food
- Consultant
- Go-to-market strategy
- Analysis of market situation and strategy as basis for stringent project plan
- Development of a clear picture of the product range
- Definition of market assortment in the confectionery segment
- Growth through different seasonal product groups
- Go-to-market strategy developed along the customer shopping path
- Creation of top 3 measures within a realisation period of 24 months
- Establishment of a German branch network with a franchise system
On request