Case Studies

Go-to-market strategy in the food industry

Task

Growth strategy from analysis to implementation plan
Evaluation of market segmentation
Focus on German market

Industry/ Function / Environment

Food
Consultant
Go-to-market strategy

Project description

Analysis of market situation and strategy as basis for stringent project plan
Development of a clear picture of the product range
Definition of market assortment in the confectionery segment
Growth through different seasonal product groups

Result

Go-to-market strategy developed along the customer shopping path
Creation of top 3 measures within a realisation period of 24 months
Establishment of a German branch network with a franchise system

Customer Reference

On request

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