Task definition

  • Development of a sustainable business plan with integrated corporate planning
    Use of integrated corporate planning as an instrument for corporate management

Industry / Function / Environment

  • SME, telecommunications trade and distribution
  • Interim CFO
  • Earnings and liquidity crisis
  • Dipl.- Kfm. Frank Wedekind


  • Earnings crisis with negative impact on liquidity situation
  • Necessary refinancing by banks rejected


  • Analysis of the business model
  • Establishment of integrated corporate planning, involving all business units
  • The focus was on sales/market planning as well as revenue and financial planning
  • Elaboration of the business plan with management and board of directors
  • Presentation of the viable business plan and negotiation with the bank consortium
  • Implementation support and steering through the crisis
  • Creation of transparency and early identification of critical factors influencing the company’s development
  • Establishment and monitoring of stabilizing measures
  • Presentation of a healthy development of returns and the through-financing of the company
  • Approval of refinancing by the bank consortium
  • Forward-looking management of the company and support through the crisis
  • The company was able to hold its own and still has a solid business development today (almost 10 years after the crisis).
  • SME, telecommunications trade and distribution.
  • Customer portfolio: Private households, young people to senior citizens
  • Product portfolio: Sale of tariffs and sale/dispatch of terminals for mobile communications