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Case Studies

Market development for hidden champion in the food industry

Markterschließung für Hidden Champion in der Lebensmittelbranche

Task

  • Market development and definition of the market strategy German market
  • Adapt product portfolio to regional requirements
  • Align sales strategy to growth

Industry/ Function / Environment

  • Food
  • Sales (operational & strategic)
  • Sales and market strategy

  • Market entry in a complex environment
  • Key account management for top clients
  • Market analysis and requirements profile for sales & marketing
  • Coordinate market entry strategy with owner
  • Definition of financial resources for sales channelson

  • Premium price strategy ensures attractive profitability
  • Sales team focused on core tasks with transparent key figures
  • Increase in turnover and sales

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