Task

  • Management of the entire market area of the company, sales, marketing, service and subsidiaries
  • Reorganisation of the area of responsibility and the company as a whole
  • Definition of new business areas, diversification and mobilisation of growth

Industry/ Function / Environment

  • Automotive
  • CSO and CMO

  • Reorganisation of sales, division into two business units (OEM and Retail)
  • Reorganisation and professionalisation of the marketing department
  • Establishment of a product management department within the company, dovetailing of the department with technical sales and development
  • Redevelopment of the entire organisational structure and procedures
  • Internationalisation of the company and establishment of new efficient team structures
  • Development of a product offensive in the business areas of energy, heating and air-conditioning technology

  • Increase in company growth by 15% p.a.
  • Profitabilisation of the business, significant increase in EBITDA to over 20% p.a.
  • Increase in new product launches in all product segments. Sales share of NPD’s recently at 15% of total sales.

  • Leading supplier of heating and air conditioning technology in motorhome and caravan industry
  • World’s leading brand company in caravanning with a brand awareness of 95% in the main target group
  • Company with production facilities in Germany, Sweden and UK. Sales companies in UK, Italy, USA and two further manufacturing subsidiaries
Dipl.-Bw. (FH) Daniel Middendorf

Senior Partner

 +49 40 8000 845 92 middendorf@fup-ag.com
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