Task definition

  • Leading the management and sales team during the “turnaround process”
  • Ensuring the improvement / standardization of systems
  • Ensure margin improvement for contracts winter season key customers LEH

Industry / Function / Environment/ Expert

  • Marketing of regional fruit and vegetable crops, total sales approx. € 1.8 billion, > 3000 employees
  • Interim CEO/CRO/CSO
  • Gerd Giesen

  • Joint management of the group of companies with the two existing managing directors, who are also minority shareholders
  • Responsible for implementing the defined restructuring projects (warehouse, IT, cost reduction) from restructuring reports
  • Coordination of the restructuring measures in the ongoing business and development measures of the fruit & vegetables subgroup
  • Responsible for identifying and implementing further cost-cutting potential
  • Defining and implementing measures to optimize the wholesale market

  • Total savings from refurbishment concept: 1,235
  • Total savings from other sbA’s: 206
  • Total savings overall: 1,441
  • Positive continuation forecast due to the successful implementation of the measures
Gerd Giesen

Managing Partner

 +49 173 4113294 giesen@fup-ag.com
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