Task

  • Lead the management and sales team during the “turnaround process“
  • Ensureimprovement / standardisation of systems
  • Ensure margin improvement for contracts winter season key customers LEH

Industry/ Function / Environment / Expert

  • Marketing of regional fruit and vegetable crops, total turnover approx. 1.8 billion €, > 3000 employees
  • Interim CEO/CRO/CSO 

  • Joint management of the group of companies with thetwo already active managing directors, who are also minority shareholders
  • Responsible implementation of the defined restructuring projects (warehouse, IT, cost reduction) from restructuring reports
  • Coordination of the restructuring measures in the ongoing business as well as development measures of the subgroup Fruit & Vegetables
  • Responsible identification and implementation of further cost reduction potentials
  • Define and implement measures to optimise thewholesale store

  • Total savings fromrestructuring concept: € 1,235 million
  • Total savings fromfurther sbA’s: 206 K€
  • Totalsavings overall: 1,441 m €
  • Positive continuation forecast due to successful implementation of measures

  • Leading vegetable wholesaler in northern Germany.
  • Marketing of fruit and vegetables from over 160 producers in the region
  • Trading platform for goods from other European countries
  • Turnover: approx. 170 million €
  • 200 employees
Gerd Giesen

Managing Partner

 +49 173 4113294 giesen@fup-ag.com
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