news September 11, 2024BDU conference: “Porsche – a German global brand in transition”
F&P NewsBDU conference: “Porsche – a German global brand in transition”
Yesterday our CEO Bernd Fischer as representative of F&P AG live on site at the Hockenheimring. It was a day full of inspiring presentations and innovative ideas! A special highlight was the Porsche Experience Center, which pushed some of the consultants to their personal limits as they drove around the Hockenheimring circuit with 900 hp.
The event focused on the major challenges facing the automotive industry, in particular the transformation of mobility. It was very interesting to hear from Porsche AG managers how this German icon is positioning itself against its fiercest competitors, such as Ferrari, with electromobility, artificial intelligence and a progressive brand strategy.
Particularly impressive was the presentation by Bastian Schramm, Head of Marketing at Porsche Germany, who emphasized the continued importance of brands for customer trust and quality standards. For us at F&P, the takeaway was clear: in interim management, the reputation of a strong brand separates the wheat from the chaff. This is how the best consultants and interim managers differentiate themselves in the market.
Finally, it was impressive to gain background knowledge on the Porsche IPO. After Nadine Panzel’s presentation, numerous visitors to the event were certainly thinking about investing in the undervalued share, which illustrates the uncertainty of investors against the backdrop of a traditional brand in transition.
The presentations and discussions at the event provided us with new insights and encouraged us to continue developing innovative solutions for our clients. The topics of AI and new technologies in particular showed how important it is to stay up-to-date as a consulting firm.
A big thank you to Porsche and especially to Prof. Dr. Karl-Wilhelm Giersbach and his dedicated team from the Finance & Controlling Association of the Federal Association of German Management Consultants (BDU) e. V. for the intensively planned and perfectly orchestrated event of superlatives. An exciting day, which was crowned with a drive along the racing line of the Hockenheimring in a Porsche!
