Success factor Customer Journey Management
Customer journey management refers to the process of guiding a potential buyer on their journey from first perception to product purchase, optimising all touch points between the customer and the brand.
Identifying buyer groups, touchpoints and journey maps can lead to more effective budget allocation and ROI, and increase customer satisfaction and loyalty. Cross-channel coordination of all online and offline touchpoints is essential for optimal lead management. While the AIDA formula can be a rough guide, it is more important to honestly capture and design the customer journey to achieve new customer acquisition, conversion and loyalty.
Our industries
Automotive, Supplier industry
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