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CPFR – Next Generation Supply Chain Management

Our range of services includes excellent supply chain solutions for the sustainable implementation of Efficient Customer Response (ECR) and Collaborative Planning Forecasting and Replenishment (CPFR) concepts, i.e. state-of-the-art supply chain tools.

Efficient Customer Response (ECR)

Efficient Consumer Response (ECR) is a management concept that focuses on vertical cooperation between industry and retail to meet consumer needs more efficiently. ECR tools include supply chain management and category management with the aim of optimising the value chain through a process-oriented and cross-business approach.

The concept was developed in the early 1990s in the USA by companies such as Walmart and Procter & Gamble in response to declining productivity, stagnating sales and cost pressures. In Germany, ECR is organised by GS1 Germany, a service and competence centre for cross-company business processes in the consumer goods industry.

Collaborative Planning Forecasting and Replenishment (CPFR)

Collaborative Planning, Forecasting and Replenishment (CPFR) is a business concept that aims to improve the efficiency of supply chain management by creating collaborative relationships between buyers and sellers through jointly managed processes and shared information.

CPFR is an Efficient Consumer Response (ECR) concept and represents a consistent and more complex evolution of the ECR idea. It requires a high degree of cooperation and integration between logistics, sales, marketing and finance departments. CPFR is an innovative business model with outstanding efficiency benefits, but it requires a basis of trust and a strong culture of cooperation in the companies involved.

Our F&P Executive Solutions AG experts know how to make your company more successful with CPFR and ECR concepts.

  • Creating a “win-win situation” for industry, trade and consumers through efficient solutions for cheaper goods
  • Transforming your process chain into a “Consumer Driven Supply Chain”
  • Increase in turnover due to reduction and avoidance of stock shortages
  • Reduction of capital commitment costs
  • Order and billing optimisation
  • Inventory reduction of pre- and finished goods
  • Reduction of destruction costs of pre-finished and finished goods

Our fields of application and functional areas

Business Transformation
Digital Transformation
Restructuring & Reorganization
Product & Innovation
Supply Chain

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