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Sales strategy

In times of increasingly rapid change processes in global markets, acutely accelerated by crises, companies should devote more attention to their sales strategy. The strategies of customer added value and product life cycle have an important influence on new business and aftersales and thus on long-term company success. The starting point of any sales strategy is your goals in one or more market segments.

Your sales strategy – derived from the corporate strategy – should comprehensively answer the following questions:

  • In which market segments can we grow profitably in the next few years?
  • In which markets, nationally and internationally, with which customers: today and tomorrow?
  • With which products or services do we meet the changing expectations and needs of our customers or a new customer group?
  • With which measures do we develop the identified potentials?

Developing a sales strategy or reviewing it according to the current market conditions is our tool of the trade.

It is not “rocket science”, but the correct answers to the key question:

  • What (product, service) are we selling?
  • Who (target group) are we sellingto?
  • What arguments (added value creation) are we using?
  • Under what conditions (price and discount systems) do we sell?
  • How (sales channel, distribution) do we bring the product to the customer?

We develop market entry strategies, portfolio strategies, new business models and discuss different possibilities of brand positioning and pricing with you. This also includes the international analysis of sales markets.

Advantages of a well thought-out sales strategy:

  • Assertiveness against the competition in the market
  • Marketing measures can be better implemented
  • Better staff planning and cost reduction in the long term
  • High customer satisfaction

F&P Executive Solutions AG stands for holistic, practice-oriented solutions.

Tailor-made strategy for your market situation

Our experts know how to design a strategy that fits your current and future market situation.

Competent and experienced managers

F&P sales experts have at least 10 years of operational experience at C-level in different industries.

Team of experts

Our managers can be deployed for complex mandates in well-coordinated partner teams.

Our fields of application and functional areas

Business Transformation
Digital Transformation
Restructuring & Reorganization
Product & Innovation
Supply Chain
Human Resources

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Fill out project request

Tell us about your project and what kind of expert you are looking for. If your project is complex and full of facets, we are your first partner to present you well-rehearsed teams.

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Within 48 h we will send you pre-selected profiles that match your project requirements.

Select your candidate

In a video call with your selected expert, the onboarding process starts. If you are not yet convinced by the expert, we will be happy to find the right one upon request.

Your contacts for Sales strategy