Case Studies

New sales structure for company in liquidation

Task

Extensive sales organisation in insolvency
Restructuring of the field organisation
Support of key accounts and acquisition of new customers

Industry/ Function / Environment

Food
Sales (operational & strategic)
Optimisation of the sales process

Implementation

Analysis of the sales structure to increase efficiency
Definition and implementation of a new sales strategy (sales & marketing)
Replacement of two commercial agencies by key account management
Restructuring of the field organisation by supporting the commercial agencies

Result

Indirect sales strengthened
Development and implementation of area-specific sales concepts
Increase in turnover
Increase in production utilisation (efficiency increase)
Central distribution growth

Customer Reference

Per request

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