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Case Studies

Turnaround subsidiary

Task

  • Existing sales markets were collapsing, order situation declining – new markets had to be built up
  • EBIT increase

Industry/ Function

  • System mechanical engineering
  • CEO
  • Turn Around of American Subsidiary

  • Sales organisation was restructured (abandonment of the West Coast, build-up of the Midwest, strengthening of the East Coast)
  • Direct sales strengthened – new sales staff recruited
  • Vehicle lubrication division realigned with systematic market development in the off-road business
  • Project business with large oil circulation systems was started
  • First major projects were acquired
  • ERP system and CRM system were expanded
  • MRP (Material Requirement Planning) processes successfully implemented to significantly reduce stock and increase inventory turnover

  • EBIT was brought into the clear double-digit range

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