Turnaround Subsidiary
Task
- Existing sales markets were collapsing, order situation declining – new markets had to be built up
- EBIT increase
Industry/ Function / Expert
- System mechanical engineering
- CEO
- Turn Around of American Subsidiary Dipl.-Ing. Nico Pohlmann
- Sales organisation was restructured (abandonment of the West Coast, build-up of the Midwest, strengthening of the East Coast)
- Direct sales strengthened – new sales staff recruited
- Vehicle lubrication division realigned with systematic market development in the off-road business
- Project business with large oil circulation systems was started
- First major projects were acquired
- ERP system and CRM system were expanded
- MRP (Material Requirement Planning) processes successfully implemented to significantly reduce stock and increase inventory turnover
- EBIT was brought into the clear double-digit range